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Brittany Fly Shop offers a wide selection of equipment from the highest quality brands on the market for most types of fly fishing:

Trout, grayling, and coarse fish in rivers

Wild and stocked Trout in natural lakes (loughs), reservoirs and fisheries

Migratory fish in rivers: salmon, sea trout, shad

Predators: pike, largemouth bass, zander, perch, asp, wels catfish, peacock bass, etc. in rivers, canals, lakes and ponds

European sea bass and striped bass in saltwater and brackish water

Tropical fish on the flats (bonefish, permit, tarpon) and open water (trevally, jacks, snappers, barracuda, tuna, etc.)

Large coarse fish in calm waters: carp, grass carp,

We carry the ranges of the leading brands with which we work with complete confidence, whether we deal directly with the manufacturers/parent companies (Guideline, Fulling Mill, JMC, Devaux, Wychwood, Snowbee, Florian, Take, Nite Ize, Peux, etc.) or with European distributors (Rio, Fishpond, Scientific Anglers, Simms, Lamson, TroutHunter, Loon Outdoors, Arhex, Gamakatsu, Winston, TFO, Beulah, Royal Wulff, Umpqua, CF Design, Cortland, Dr Slick, Varivas, etc.).

Our selection is the result of careful consideration based on the reputation of the brands, the durability of their products, the quality of their after-sales service, the product guarantees offered, the value for money and, above all, the usefulness of the products in terms of comfort and efficiency for fishing and the environment.

We are familiar with the vast majority of the products we sell, having tested and/or used them repeatedly in real fishing conditions in a natural environment.

We pay particular attention to innovation, both in manufacturing processes and in the associated eco-responsibility.

And we are proud to offer a wide range of products invented, designed, manufactured, and/or assembled in Europe, with respect for employees and the environment, without forgetting the reality of greenwashing.

We stock all updates and new ranges that we consider relevant to our selection and that meet the criteria set out above.

By choosing Brittany Fly Shop, you benefit from 40 years of expertise from an internationally recognized fly fishing professional who is, above all, a true enthusiast.

Whether you are a beginner, progressing, or have mastered your art, please do not hesitate to consult me if you have any questions or doubts about a product and whether it meets your needs.

Talk to you soon.

Philippe Dolivet Manager of Brittany Fly Fishing EURL
Fly fishing instructor and expert guide, sports coach

Guideline Travel Rod Bag Guideline Travel Rod Bag 2
  • New
Last items in stock
Guideline

Guideline Travel Rod Bag

108378
€169.99
NEW FOR 2026The Guideline Travel Rod Bag is a great solution for safely transporting fly rods and reels on any journey.The bag combines robust protection with impact-absorbing EVA panels and smart internal organization in one sleek, travel-ready solution.Suitable for 4 piece rods up to 9'6" and 6 piece rods up to 13'9". Available December 25, 2025On...
Guideline Reel Bag S Guideline Reel Bag S 2
Last items in stock
Guideline

Guideline Reel Bag S

108239
€99.99
NEW FOR 2025The new Guideline Reel Bag keeps your reels, fly lines, fly boxes, and accessories organized and protected. Featuring a sturdy frame and soft padding, it offers adjustable dividers for customization and mesh pockets for safe storageThis is the perfect bag for storing your reels, fly lines, fly boxes, tippet spools, and other accessories It is...
Guideline Fly Reel Fario LW... Guideline Fly Reel Fario LW... 2
Rupture de stock
€399.99
NEW FOR 2025 The Guideline Fario LW Dark Grey Green/Gold reel is the result of the Scandinavian know-how in large-arbor reels.A must for all freshwater fishing, from streams to large rivers, from mountain lakes to the largest reservoirs or natural lakes.These reels carry the strong Truss X-construction features from our Vosso reels, but they have been...
Guideline Nova Stardust Fly... Guideline Nova Stardust Fly... 2
Last items in stock
NOVA represents the beginning of a new era for Guideline fly reelsThrough a comprehensive design study, innovative industrial design and recycled raw materials with a minimal footprint, Guideline created the most environmentally conscious fly reels ever The NOVA fly reel boasts an impressive array of technical features. Constructed from recycled...
€179.99
NOVA represents the beginning of a new era for Guideline fly reelsThrough a comprehensive design study, innovative industrial design and recycled raw materials with a minimal footprint, Guideline created the most environmentally conscious fly reels ever The NOVA fly reel boasts an impressive array of technical features. Constructed from recycled...
Guideline Halo Black... Guideline Halo Black... 2
Product available with different options
€149.99
In it's price range HALO has class leading qualities in all aspects of material and manufacturing.These large arbor fly reels are cnc-machined of high quality aluminium to ensure a top experience on the water and flawless functionality.All models come with a full frame design/rim cage to stabilize the frame and prevent thin shooting lines from getting...
Guideline Halo Dark Grey... Guideline Halo Dark Grey... 2
Rupture de stock
In it's price range HALO has class leading qualities in all aspects of material and manufacturing. These large arbor fly reels are cnc-machined of high quality aluminium to ensure a top experience on the water and flawless functionality.All models come with a full frame design/rim cage to stabilize the frame and prevent thin shooting lines from getting...
Guideline Favo Reels Spare...
  • On sale!
  • -20%
Last items in stock
€67.99 €84.99
Spare spools for Guideline Favo Reels3 models:• FAVO #46• FAVO #79• FAVO #810
Guideline Neoprene Reel...
  • On sale!
  • -15%
€11.89 €13.99
Guideline Neoprene reel cases are available in sizes M and L and designed to protect your reels from shocks and various aggressions (impacts, sand, dust, etc.) during transport (boat, car) and to protect the lines/leaders from UV rays when not fishing.
Accessories

The Waterfall Mug Guideline

107001
€14.99
The Guideline Waterfall Mug is made of steel, with generous size (360 ml) to be used for drinking a smoking hot co ffee or eating a stew or morning porridge.The mug has a tough, durable enamel plating that can take a lot of heat before it cracks.You can place the mug close to the fire and even put it on the stove to re-heat your drink if it got cold....
Accessories

The Mayfly Mug Guideline

107002
€14.99
The Mayfly Mug from Guideline is made of steel, with generous size (360 ml) to be used for drinking a smoking hot coffee or eating a stew or morning porridge. The mug has a tough, durable enamel plating that can take a lot of heat before it cracks. You can place the mug close to the fire and even put it on the stove to re-heat your drink if it got cold....
Guideline Reel Bag Guideline Reel Bag 2
  • On sale!
  • -20%
Last items in stock
Bags & waterproof packs

Guideline Reel Bag

102580
€87.99 €109.99
There is nothing more practical than to go fishing, close to home or on a trip, with all your equipment perfectly organized and accessible.It's ideal for carrying all your spare reels and spools and accessories that you don't take to the water's edge but are happy to have in the car or at the fishing camp to deal with an unforeseen situation (flooding,...
Guideline Halo Dark Grey... Guideline Halo Dark Grey... 2
  • On sale!
  • -20%
Last items in stock
€239.99 €299.99
In it's price range, the Guideline Halo fly reel has class leading qualities in all aspects of material and manufacturing.These large arbor fly reels are cnc-machined of high quality aluminium to ensure a top experience on the water and flawless functionality.All models come with a full frame design/rim cage to stabilize the frame and prevent thin...
Guideline Halo Black... Guideline Halo Black... 2
  • On sale!
  • -20%
Last items in stock
€287.99 €359.99
In it's price range Guideline Halo Black Stealth Fly Reel has class leading qualities in all aspects of material and manufacturing. These large arbor fly reels are cnc-machined of high quality aluminium to ensure a top experience on the water and flawless functionality.All models come with a full frame design/rim cage to stabilize the frame and prevent...
Guideline Fly Reel Fario LW... Guideline Fly Reel Fario LW... 2
  • On sale!
  • -20%
Last items in stock
€292.00 €365.00
The Guideline Fario LW NT8 Grey reel is the result of the Scandinavian know-how in large-arbor reels.A must for all freshwater fishing, from streams to large rivers, from mountain lakes to the largest reservoirs or natural lakes.These reels carry the strong Truss X-construction features from our Vosso reels, but they have been adapted to suit the slender...
Guideline Fly Reel Fario LW... Guideline Fly Reel Fario LW... 2
Last items in stock
€429.99
The Guideline Fario LW Bronze reel is the result of the Scandinavian know-how in large-arbor reels.A must for all freshwater fishing, from streams to large rivers, from mountain lakes to the largest reservoirs or natural lakes.These reels carry the strong Truss X-construction features from our Vosso reels, but they have been adapted to suit the slender...
Guideline Fly Reel Fario LW... Guideline Fly Reel Fario LW... 2
Last items in stock
€399.99
The Guideline Fario LW NT8 Antracite reel is the result of the Scandinavian know-how in large-arbor reels.A must for all freshwater fishing, from streams to large rivers, from mountain lakes to the largest reservoirs or natural lakes.These reels carry the strong Truss X-construction features from our Vosso reels, but they have been adapted to suit the...
Guideline Fly Reels Fario... Guideline Fly Reels Fario... 2
  • On sale!
  • -20%
Last items in stock
€239.99 €299.99
Guideline Fario Click is a new member in the Fario fly reel family with a smooth clicker drag and full frame to prevent thin lines from getting stuck between spool and frame. Compared to other brands our model has an adjustable dual-pin clicker system, so you can set the resistance in three different levels. The Guideline Fario Click reel is available in...
TFO Dispatch Fly Reel &... TFO Dispatch Fly Reel &... 2
Last items in stock
New for 2026The TFO Dispatch fly reel delivers dependable performance and thoughtful design in a lightweight, durable package, making it one of the best sealed-drag reels at its price point. With a smooth, stacked stainless and carbon drag, sealed internals, and large arbor design, it’s built to stand up to the elements and keep you on the water longer....
€5.30
Wychwood Neoprene Spool Retainer is a soft elasticated neoprene band, with Velcro fastening and a rubbersided Wychwood logo pull tab.The band also has a Line ID window so that you can see, at a glance which, which lines are which.This retainer will allow you to keep your line tight and secure on the reel for easy, tangle-free storage.
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