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Brittany Fly Shop offers a wide selection of equipment from the highest quality brands on the market for most types of fly fishing:

Trout, grayling, and coarse fish in rivers

Wild and stocked Trout in natural lakes (loughs), reservoirs and fisheries

Migratory fish in rivers: salmon, sea trout, shad

Predators: pike, largemouth bass, zander, perch, asp, wels catfish, peacock bass, etc. in rivers, canals, lakes and ponds

European sea bass and striped bass in saltwater and brackish water

Tropical fish on the flats (bonefish, permit, tarpon) and open water (trevally, jacks, snappers, barracuda, tuna, etc.)

Large coarse fish in calm waters: carp, grass carp,

We carry the ranges of the leading brands with which we work with complete confidence, whether we deal directly with the manufacturers/parent companies (Guideline, Fulling Mill, JMC, Devaux, Wychwood, Snowbee, Florian, Take, Nite Ize, Peux, etc.) or with European distributors (Rio, Fishpond, Scientific Anglers, Simms, Lamson, TroutHunter, Loon Outdoors, Arhex, Gamakatsu, Winston, TFO, Beulah, Royal Wulff, Umpqua, CF Design, Cortland, Dr Slick, Varivas, etc.).

Our selection is the result of careful consideration based on the reputation of the brands, the durability of their products, the quality of their after-sales service, the product guarantees offered, the value for money and, above all, the usefulness of the products in terms of comfort and efficiency for fishing and the environment.

We are familiar with the vast majority of the products we sell, having tested and/or used them repeatedly in real fishing conditions in a natural environment.

We pay particular attention to innovation, both in manufacturing processes and in the associated eco-responsibility.

And we are proud to offer a wide range of products invented, designed, manufactured, and/or assembled in Europe, with respect for employees and the environment, without forgetting the reality of greenwashing.

We stock all updates and new ranges that we consider relevant to our selection and that meet the criteria set out above.

By choosing Brittany Fly Shop, you benefit from 40 years of expertise from an internationally recognized fly fishing professional who is, above all, a true enthusiast.

Whether you are a beginner, progressing, or have mastered your art, please do not hesitate to consult me if you have any questions or doubts about a product and whether it meets your needs.

Talk to you soon.

Philippe Dolivet Manager of Brittany Fly Fishing EURL
Fly fishing instructor and expert guide, sports coach

Guideline Travel Rod Bag Guideline Travel Rod Bag 2
  • New
Last items in stock
Guideline

Guideline Travel Rod Bag

108378
€169.99
NEW FOR 2026The Guideline Travel Rod Bag is a great solution for safely transporting fly rods and reels on any journey.The bag combines robust protection with impact-absorbing EVA panels and smart internal organization in one sleek, travel-ready solution.Suitable for 4 piece rods up to 9'6" and 6 piece rods up to 13'9". Available December 25, 2025On...
€89.99
NEW 2025Lightweight, eco-friendly, and highly versatile, it offers five different wear options, organized compartments for all your equipment, and smart attachment to waders, vests and backpacks. The Guideline Experience Chest Pack is a thoughtfully designed and highly functional pack that adapts to various wearing styles.Its primary use is as a chest...
Guideline Reel Bag S Guideline Reel Bag S 2
Last items in stock
Guideline

Guideline Reel Bag S

108239
€99.99
NEW FOR 2025The new Guideline Reel Bag keeps your reels, fly lines, fly boxes, and accessories organized and protected. Featuring a sturdy frame and soft padding, it offers adjustable dividers for customization and mesh pockets for safe storageThis is the perfect bag for storing your reels, fly lines, fly boxes, tippet spools, and other accessories It is...
€99.99
NEW FOR 2025The Guideline Experience Waterproof Waistbag 5 is a durable, waterproof waist bag designed for anglers. With smart storage, a 5-liter capacity, and exceptional comfort, it’s perfect for long days by the water.
€169.99
NEW FOR 2025The Guideline Experience WP Rolltop 21 is a durable, rugged and waterproof 21-liter comfortable backpack, with a classic and secure roll-top closure. It is designed to offer exceptional carrying comfort while keeping your gear secure and protected at all times.  Crafted from high-quality waterproof 600D TPU fabric with welded seams, its...
Guideline Experience WP... Guideline Experience WP... 2
Last items in stock
€169.99
NEW FOR 2025The Guideline Experience WP Zip 21 is a rugged and waterproof 21-liter backpack, featuring a quick-access, 100% waterproof zipper.It is designed to offer exceptional carrying comfort while keeping your gear secure and protected at all times. The Experience WP Zip 21 is a durable, comfortable backpack crafted from high-quality waterproof 600D...
Guideline Experience... Guideline Experience... 2
Last items in stock
Bags & waterproof packs

Guideline Experience Waistbag 6

107291
€129.99
NEW 2023This is a smart and very useful waist bag that gives you plenty of room and keeps you organized during a day by the water.Guideline Experience Waistbag 6 is designed to keep your equipment easy at hand when needed.A supportive hip belt and a rail function gives you the opportunity to slide the bag between the back and the front for easy access to...
Guideline ULBC Waistbag 3 Guideline ULBC Waistbag 3 2
Last items in stock
Guideline

Guideline ULBC Waistbag 3

107283
€99.99
This small and lightweight waist bag gives you plenty of joy during your day on the water.It is designed to keep your equipment easy at hand at all times.The clever waist belt with rail system on the ULBC Waistbag 3 allows you to slide the bag from back to front in one easy move, which gives you quick and easy access to your gear.The waist belt is easily...
Accessories

The Waterfall Mug Guideline

107001
€14.99
The Guideline Waterfall Mug is made of steel, with generous size (360 ml) to be used for drinking a smoking hot co ffee or eating a stew or morning porridge.The mug has a tough, durable enamel plating that can take a lot of heat before it cracks.You can place the mug close to the fire and even put it on the stove to re-heat your drink if it got cold....
Accessories

The Mayfly Mug Guideline

107002
€14.99
The Mayfly Mug from Guideline is made of steel, with generous size (360 ml) to be used for drinking a smoking hot coffee or eating a stew or morning porridge. The mug has a tough, durable enamel plating that can take a lot of heat before it cracks. You can place the mug close to the fire and even put it on the stove to re-heat your drink if it got cold....
Guideline Reel Bag Guideline Reel Bag 2
  • On sale!
  • -20%
Last items in stock
Bags & waterproof packs

Guideline Reel Bag

102580
€87.99 €109.99
There is nothing more practical than to go fishing, close to home or on a trip, with all your equipment perfectly organized and accessible.It's ideal for carrying all your spare reels and spools and accessories that you don't take to the water's edge but are happy to have in the car or at the fishing camp to deal with an unforeseen situation (flooding,...
Guideline Gear Bag Guideline Gear Bag 2
Last items in stock
Bags & waterproof packs

Guideline Gear Bag

102578
€129.99
There is nothing more practical than to go fishing, close to home or on a trip, with all your equipment perfectly organized and accessible.The Guideline Gear Bag is the perfect way to keep all the gear you don't take to the water's edge but are happy to have in the car or at the fishing camp to deal with an unexpected situation (flooding, loss of a reel)...
Guideline Hip Pack-Chest...
  • On sale!
  • -20%
Last items in stock
Bags & waterproof packs

Guideline Hip Pack-Chest Pack Experience M

102737
€71.92 €89.90
The Guideline Hip Pack-Chest Pack Experience size M  is ideal for all fly fishing trips where it is not necessary to carry a lot of boxes: salmon and sea trout fishing, sea bass fishing from the shore (sight fishing among others), pike fishing, minimalist trout and grayling fishing...
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