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Brittany Fly Shop offers a wide selection of equipment from the highest quality brands on the market for most types of fly fishing:

Trout, grayling, and coarse fish in rivers

Wild and stocked Trout in natural lakes (loughs), reservoirs and fisheries

Migratory fish in rivers: salmon, sea trout, shad

Predators: pike, largemouth bass, zander, perch, asp, wels catfish, peacock bass, etc. in rivers, canals, lakes and ponds

European sea bass and striped bass in saltwater and brackish water

Tropical fish on the flats (bonefish, permit, tarpon) and open water (trevally, jacks, snappers, barracuda, tuna, etc.)

Large coarse fish in calm waters: carp, grass carp,

We carry the ranges of the leading brands with which we work with complete confidence, whether we deal directly with the manufacturers/parent companies (Guideline, Fulling Mill, JMC, Devaux, Wychwood, Snowbee, Florian, Take, Nite Ize, Peux, etc.) or with European distributors (Rio, Fishpond, Scientific Anglers, Simms, Lamson, TroutHunter, Loon Outdoors, Arhex, Gamakatsu, Winston, TFO, Beulah, Royal Wulff, Umpqua, CF Design, Cortland, Dr Slick, Varivas, etc.).

Our selection is the result of careful consideration based on the reputation of the brands, the durability of their products, the quality of their after-sales service, the product guarantees offered, the value for money and, above all, the usefulness of the products in terms of comfort and efficiency for fishing and the environment.

We are familiar with the vast majority of the products we sell, having tested and/or used them repeatedly in real fishing conditions in a natural environment.

We pay particular attention to innovation, both in manufacturing processes and in the associated eco-responsibility.

And we are proud to offer a wide range of products invented, designed, manufactured, and/or assembled in Europe, with respect for employees and the environment, without forgetting the reality of greenwashing.

We stock all updates and new ranges that we consider relevant to our selection and that meet the criteria set out above.

By choosing Brittany Fly Shop, you benefit from 40 years of expertise from an internationally recognized fly fishing professional who is, above all, a true enthusiast.

Whether you are a beginner, progressing, or have mastered your art, please do not hesitate to consult me if you have any questions or doubts about a product and whether it meets your needs.

Talk to you soon.

Philippe Dolivet Manager of Brittany Fly Fishing EURL
Fly fishing instructor and expert guide, sports coach

Guideline Coastal Classic... Guideline Coastal Classic... 2
  • New
Last items in stock
NEW FOR 2026 The Guideline Coastal Classic WF fly line is the updated version of our iconic Coastal fly line, featuring an improved taper design and a new coating for superior performance in coastal streamer fishing.Easy to cast for all skill levels, with a density-compensated profile for perfect sinking behavior. Ideal for windy conditions and cold...
Guideline Travel Rod Bag Guideline Travel Rod Bag 2
  • New
Last items in stock
Guideline

Guideline Travel Rod Bag

108378
€169.99
NEW FOR 2026The Guideline Travel Rod Bag is a great solution for safely transporting fly rods and reels on any journey.The bag combines robust protection with impact-absorbing EVA panels and smart internal organization in one sleek, travel-ready solution.Suitable for 4 piece rods up to 9'6" and 6 piece rods up to 13'9". Available December 25, 2025On...
Veste de wading/pêche... Veste de wading/pêche... 2
Last items in stock
The Guideline Alta NGx Sonic Jacket is a bomb-proof shell for the truly dedicated angler who require best-in-class waterproofness and breathabilityIt has a perfect fit with articulated shoulders and elbows that will avoid resistance when casting or moving along the water. Partly constructed using a high-frequency ultrasonic welding technique and offers a...
Sun UV protection

Guideline Neck Gaiter Dark SeaWeed

108371
€17.99
NEW FOR 2025The Guideline Neck Gaiter is a highly versatile garment that provides protection and comfort in various weather conditions.Made of 100% Repreve® recycled polyest­er, it retains its shape and features a seamless construction in a soft, comfortable fabric. Our neck gaiter is a great way to keep you covered from the sun on bright summer days, but...
Sun UV protection

Guideline Neck Gaiter Light SeaWeed

108370
€17.99
NEW FOR 2025The Guideline Neck Gaiter is a highly versatile garment that provides protection and comfort in various weather conditions.Made of 100% Repreve® recycled polyest­er, it retains its shape and features a seamless construction in a soft, comfortable fabric. Our neck gaiter is a great way to keep you covered from the sun on bright summer days, but...
Guideline Reel Bag S Guideline Reel Bag S 2
Last items in stock
Guideline

Guideline Reel Bag S

108239
€99.99
NEW FOR 2025The new Guideline Reel Bag keeps your reels, fly lines, fly boxes, and accessories organized and protected. Featuring a sturdy frame and soft padding, it offers adjustable dividers for customization and mesh pockets for safe storageThis is the perfect bag for storing your reels, fly lines, fly boxes, tippet spools, and other accessories It is...
Guideline Fly Reel Fario LW... Guideline Fly Reel Fario LW... 2
Rupture de stock
€399.99
NEW FOR 2025 The Guideline Fario LW Dark Grey Green/Gold reel is the result of the Scandinavian know-how in large-arbor reels.A must for all freshwater fishing, from streams to large rivers, from mountain lakes to the largest reservoirs or natural lakes.These reels carry the strong Truss X-construction features from our Vosso reels, but they have been...
Sun UV protection

Guideline Neck Gaiter Coastal

105668
€17.99
NEW FOR 2025The Guideline Neck Gaiter is a highly versatile garment that provides protection and comfort in various weather conditions.Made of 100% Repreve® recycled polyest­er, it retains its shape and features a seamless construction in a soft, comfortable fabric. Our neck gaiter is a great way to keep you covered from the sun on bright summer days, but...
Guideline Nova Stardust Fly... Guideline Nova Stardust Fly... 2
Last items in stock
NOVA represents the beginning of a new era for Guideline fly reelsThrough a comprehensive design study, innovative industrial design and recycled raw materials with a minimal footprint, Guideline created the most environmentally conscious fly reels ever The NOVA fly reel boasts an impressive array of technical features. Constructed from recycled...
€179.99
NOVA represents the beginning of a new era for Guideline fly reelsThrough a comprehensive design study, innovative industrial design and recycled raw materials with a minimal footprint, Guideline created the most environmentally conscious fly reels ever The NOVA fly reel boasts an impressive array of technical features. Constructed from recycled...
Guideline Brook WF Floating... Guideline Brook WF Floating... 2
Rupture de stock
NEW FOR 2025The Guideline Brook WF fly line  is the small stream master. This line, with its compressed taper and short head, loads the rod well at very short distances, giving you the ability to shoot a good line with hardly any line out of the rod tip.Loading the rod sufficiently when casting short gives a better feel for the rod and enhances your...
Guideline Halo Black... Guideline Halo Black... 2
Product available with different options
€149.99
In it's price range HALO has class leading qualities in all aspects of material and manufacturing.These large arbor fly reels are cnc-machined of high quality aluminium to ensure a top experience on the water and flawless functionality.All models come with a full frame design/rim cage to stabilize the frame and prevent thin shooting lines from getting...
Guideline Halo Dark Grey... Guideline Halo Dark Grey... 2
Rupture de stock
In it's price range HALO has class leading qualities in all aspects of material and manufacturing. These large arbor fly reels are cnc-machined of high quality aluminium to ensure a top experience on the water and flawless functionality.All models come with a full frame design/rim cage to stabilize the frame and prevent thin shooting lines from getting...
Guideline Favo Reels Spare...
  • On sale!
  • -20%
Last items in stock
€67.99 €84.99
Spare spools for Guideline Favo Reels3 models:• FAVO #46• FAVO #79• FAVO #810
Guideline Neoprene Reel...
  • On sale!
  • -15%
€11.89 €13.99
Guideline Neoprene reel cases are available in sizes M and L and designed to protect your reels from shocks and various aggressions (impacts, sand, dust, etc.) during transport (boat, car) and to protect the lines/leaders from UV rays when not fishing.
Guideline Coastal Dual Camo... Guideline Coastal Dual Camo... 2
  • On sale!
  • -20%
Last items in stock
Sun UV protection

Guideline Coastal Dual Camo Headover

105668
€14.39 €17.99
Headover made of 100% polyester which keep the shape and stay fresh long. Seamless construction in a soft, comfortable fabric. The Guideline Coastal Dual Headover features a marine camo with different shades of blue. Multiple uses are possible with this saltwater fly fishing atmosphere Headover • Neckerchief • Scarf• Headband• Balaclava• Sahariane• Face...
Guideline The Nature Cap
  • On sale!
  • -15%
Caps and hats

Guideline The Nature Cap

€25.42 €29.90
With Guideline The Nature Cap, discreetly show your commitment to the Guideline brand's eco-responsibility with this attractive, discreet and well-designed cap.
Guideline Coastal Solartech...
  • On sale!
  • -20%
Last items in stock
Guideline Coastal Solartech Cap is a Supplex performance cap in navy color.Discreetly show your commitment to the Guideline brand's eco-responsibility with this attractive, discreet and well-designed cap.
Guideline Reel Bag Guideline Reel Bag 2
  • On sale!
  • -20%
Last items in stock
Bags & waterproof packs

Guideline Reel Bag

102580
€87.99 €109.99
There is nothing more practical than to go fishing, close to home or on a trip, with all your equipment perfectly organized and accessible.It's ideal for carrying all your spare reels and spools and accessories that you don't take to the water's edge but are happy to have in the car or at the fishing camp to deal with an unforeseen situation (flooding,...
Guideline Experience DW... Guideline Experience DW... 2
Rupture de stock
€169.99
The Guideline DW Experience Graphite Vest is designed for the traveling fly fisherman and focuses on function, durability and aesthetics.It has many smart features and solutions that will make your fishing adventure more enjoyable.A smart vest to make you more efficient at the water's edge.Its size fits most body types.
Running Line Guideline... Running Line Guideline... 2
Last items in stock
A range of economical, flat, intermediate Monofilament Shooting Lines for use with Shooting Heads in both single hand and double hand fishing. The flat Compline II is a little lower indiameter than the old Compline on the thinnest side. A little more"rectangular" shape. It has the same amount of stretch as the old version and is a little softer in the...
Guideline Coastal 2.0... Guideline Coastal 2.0... 2
  • On sale!
  • -20%
Last items in stock
€79.99 €99.99
Guideline Coastal 2.0 Shooting Heads are based on the very popular Coastal Evolve WF fly line design and taper, they are versatile and effective fishing tools for both coastal and freshwater environments.Available in 2 versions:• Floating• Slow IntermediateTo cast further with fewer false casts, to pierce more easily into the wind and to intercept moving...
Guideline Coastal Evolve WF... Guideline Coastal Evolve WF... 2
  • On sale!
  • -20%
Last items in stock
€87.99 €109.99
Guideline Coastal Evolve WF Fly Lines has for many years been the reference lines for coastal fly anglers around Europe.Coating specially adapted for fishing during the cooler part of the season.Taper and design gives long casts and are optimized to turn over well even in windy conditions. A reference for European seabass and other temperate water game...
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